Pietro Romanengo fu Stefano S.r.l. set up this policy to provide the user with information and ensure transparency, informing him of:
– the origin and purpose of the information processed when the user browses the Site;
– his rights in relation to cookies and other tracking elements used by Pietro Romanengo fu Stefano S.r.l., the type of cookies used, and the purposes pursued with the information acquired.
What is a cookie?
A “cookie” is a small text file created by some websites on the user’s computer when he accesses a specific website, in order to store and transport information.
Cookies are sent from a web server (which is the computer on which the visited website is running) to the user’s browser (Internet Explorer, Mozilla Firefox, Google Chrome, etc.) and stored on their computer; they are then sent back to the website at the time of further visits.
Cookies can remain in the system even for long periods and may also contain a unique identification code. This allows the sites that use them to keep track of the user’s navigation within the site, for statistical or advertising purposes, to create a personalised profile of the user starting from the pages that he has visited and to show him and/or send him targeted advertising (so-called Behavioral Advertising).
Types of cookies
Depending on the purpose for which they are intended, cookies can be divided into the following categories:
A – Technical cookies: allow or facilitate navigation by the user (e.g. automatically recognising the navigation language) or allow to provide him with a service requested by him (e.g. home banking). They can expire at the end of a browser session (the period between the opening of a browser window by the user and its closing) or they can be kept for a longer period. Technical cookies can be:
• Session cookies: allow websites to link a user’s actions during a browser session. Session cookies expire when the browser session ends and therefore are not kept for long. For this reason, session cookies can be considered less intrusive from the point of view of privacy than persistent cookies.
• Permanent cookies: they are stored on a user’s device between the different browser sessions and allow to memorise the user’s choices or actions with respect to a website (or in some cases with respect to different websites).
B – Cookie Analytics: they are a particular type of cookie that website managers use to collect statistical information in aggregate mode (e.g. number of visitors to a website).
C – Profiling cookies: they monitor the user’s browsing activity in order to trace a profile. They allow, for example, to see which web pages have been visited by the user, what has been purchased, etc. Profiling can be done in relation to tastes, habits, consumption choices and more, or to send personalised advertising of a specific product (so-called “Behavioral Advertising”).
Third party owned cookies
A cookie is defined as “owner” or “third party” according to the website or domain from which it originates. Proprietary cookies are, basically, cookies set by a website visited by the user or by a website displayed in the URL window, in this case by the Site. Third-party cookies are cookies set by a different domain from that visited by the user. It is often referred to as “third party cookie” if a user visits a website and a third-party company sets a cookie through that site.
Cookies are also used to understand users’ preferences based on the activity within the website (the pages visited), the language and the country, which allow to improve the services provided.
During navigation, users may also receive cookies from different sites on their device (so-called “third party” cookies), set directly by the managers of the abovementioned websites and used for the purposes and according to the methods defined by them. Below is a list of cookies that could be installed on the user’s device while visiting the site: